All this will cost you some money. Yep, we do not work for free around here.
I can only imagine the stress that will follow while you are watching the numbers and hoping for a quick return on your investment!
Before you hire a designer or sign a contract with an agency, you will want to know that this will all be worth it. That the sales will spike and that your business will finally thrive. Right?
We understand. And we sympathize. After all, we have a business to run too - we know first hand how challenging it can be.
But before you ask us to guarantee results, please ask yourself if your brand is ready for this. There is a lot that needs to be done in preparation for your campaign.
Derek Walker, owner of the brown & browner advertising agency in Columbia, South Carolina, explains this in an uncomplicated and straightforward way:
"Most advertising professionals and agencies are fine with being responsible for producing results, but we need to be honest about what we can and cannot do. We cannot make your cash registers ring, not without your help.
We do not control the customer service, inventory availability or selection, store environment, online ordering process, and quality control of your brand. If you insists that we make sales for you, these areas must be addressed.
We can get people interested in you, but if they can't find what they are looking for on your website or app, that is your issue to fix. If your customer service or shopping experience is bad, that is a training issue that needs your attention. Poor quality is something we cannot overcome. Hopefully, you see my point.
We want you to succeed, it makes us look brilliant. But to not have these areas addressed while demanding that advertising makes the cash register ring is unrealistic. Your brand needs to be prepared for it's moment in the spotlight. And we in advertising must be able to shine that light on your brand. Making the cash registers ring requires both of us doing our jobs well."
I couldn't agree more with Derek.
A brand must commit to delivering on their promise, so that we can commit to delivering on ours.