Credaro Wines, Australia
The challenge was to create a wine label design that would feel new and fresh, with a laid-back appeal, while classy and elegant.
Before the redesign, the Beach Head label contained realistic graphics, evocative of the beach, with a sandy background and starfishes organically scattered over the surface.
The new design tempers that association, providing only a subtle hint through the geometric and minimalistic wave pattern on top of the label, the curved label cut, and a coastal color theme.
Without the distractions of the literal approach, the wine now feels more universally relatable and thus overall more desirable.